
Ulf Ritsvall
CEO
Prior to being appointed the CEO of NEXT Biometrics, Ulf successfully headed up the position as Senior Vice President, Sales and Marketing, at NEXT. Before that, he was Senior Director and Head of Business Development at biometrics company Fingerprint Cards, where he played a crucial role in the company’s impressive growth journey.
During his career at Fingerprint Cards, he held several senior executive positions such as Country Manager of India, and Sales Director of Japan; the latter a market where he built up the business operations and also managed to achieve a 100 percent market share in the smartphone segment.
Ambitious and hard-working, Ulf has more than 25 years of experience from both the telecom and biometrics industry. He gained his unique industry knowledge, experience from the Asian markets as well as a first-mover advantage while he was working for Swedish telecom giant Ericsson early on in his career, both abroad in Korea and the US, and for a total of over 15 years. He holds a Bachelor of Art in electrical engineering from the University of Lund, Sweden. He also studied Industrial Economy at Växjö University.
Ulf is a passionate and energetic leader with a strong drive to always question the status quo and look for improvements. His key strength is to build, and drive organizations in growing environments towards a shared vision.
Equipped with a large portion of creativity and strong technical, analytical and commercial skills, Ulf loves the challenge of finding unexpected solutions and keeping customers happy.



